What?

ACTIVATION DESIGN
Art Direction

UBER

Ice Cream
+ Activation


Since 2012, UBER Ice Cream has delivered 200,000 frozen desserts. The problem with anything free is meeting demand, so we partnered up with McDonald's to deliver free ice cream in 10 cities across North America. A limited collectible cone distributed via branded food trucks unlocked free ice cream at McDonald's every Friday for the rest of the summer. We launched Free Cone Fridays in NYC placing 100 collectible cones inside an 11,000 pound ice cube.